Consumer behavior trends will have to lead business transformation

With the pandemic fading into the background, and as economies ramp up and social life reopens, the world is slowly beginning to readjust to a new normal. The one area where Covid-19 may have left an irreversible impact though is on consumer behavior . In 2020, as the pandemic raged on, consumers were forced to redefine how they work, interact and shop. Consumer behavioral patterns witnessed a dramatic change – e-commerce sales rose swiftly, sustainability became a bigger concern and digital communication took over everything. Now, in a survey conducted by Roland Berger, in collaboration with the research company Potloc, it has become clear that many of these patterns are here to stay. This will have important implications for businesses.

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