Charleston, SC – April 8, 2025 – Eyeo, an imec-incubated startup pioneering a photonics-based approach to image sensing, has appointed Wired Island International to lead its PR, media relations, and communications strategy as it emerges from stealth mode. The collaboration comes at a pivotal moment as Eyeo introduces its disruptive technology to the market and positions itself as a next-generation leader in imaging innovation.
Eyeo is revolutionizing image sensing with its nano-scale waveguide technology that replaces the Bayer filter, capturing all incoming light to deliver sharper images, less noise, higher resolution, and better performance across device classes. From smartphones to machine vision systems, Eyeo’s photonics-based approach has the potential to upend conventional CMOS image sensor design and redefine what’s possible in digital imaging.
“As we come out of stealth, telling our story the right way is just as important as the breakthrough technology itself,” said Jeroen Hoet, CEO of Eyeo. “Wired Island understands the dynamics of deep tech markets and has a strong track record of helping innovators translate complex science into compelling narratives. They are the ideal partner to help us build visibility, credibility, and momentum as we enter this next phase.”
“For emerging companies, earned media and thought leadership are critical to establishing credibility,” said Mike Sottak, Principal at Wired Island. “Eyeo is moving coming out with a truly disruptive story—one that goes far beyond the imaging industry. Our mission is to ensure that Eyeo’s voice is amplified across the right channels, helping it capture attention, shape the narrative, and stake its claim as a leader in the future of image sensing.”
The first stage of the engagement resulted in widespread international press coverage for eye in the electronics trade, scientific, photography, start-up and business press. In total, more than 50 original articles were written about the company, setting the stage for the next step in its commercialization journey.
About Wired Island
Wired Island International is an independent communications agency led by senior professionals with decades of experience in PR, corporate communications, and digital marketing. Since 1998, Wired Island has supported technology companies across semiconductors, photonics, enterprise software, and advanced manufacturing—helping clients launch products, secure funding visibility, and drive thought leadership in competitive markets. The agency provides hands-on counsel and execution, acting as an extension of client teams.
About Eyeo
Eyeo is an imec-incubated startup revolutionizing image sensing with its patented photonics-based color-splitting technology. By replacing the Bayer filter with a nano-scale waveguide approach, Eyeo enables sharper images, higher resolution, reduced noise, and superior performance across camera applications. From smartphones to machine vision systems, Eyeo’s technology unlocks new possibilities in imaging quality, size, and efficiency.
Media Contact
Mandy Townsend
Wired Island International
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