Charleston, SC – September 15, 2025 – Loftware, the global leader in product identification and supply chain transparency, has appointed Wired Island International to lead its North American PR, media relations and communications efforts. The partnership highlights Loftware’s commitment to raising its profile, strengthening its position as an industry leader in advanced product identification and packaging solutions, and extending its reach across key U.S. business and trade media. 

Wired Island, an independent PR and communications agency, brings decades of B2B technology experience, spanning semiconductors, advanced manufacturing, supply chain solutions, and enterprise software. The firm has built a strong track record of helping global technology companies articulate complex value propositions, secure influential media coverage, and elevate their leadership position in highly competitive markets. 

Loftware will work with Wired Island in collaboration with The Jargon Group, a UK-based consultancy also recently appointed to manage Loftware’s communications in Europe. The joint program was facilitated by Collectivist, a global network of PR agencies supporting high-growth technology companies worldwide. Together, Wired Island and The Jargon Group will ensure a consistent global PR strategy while tailoring media engagement to their respective markets. 

“As a specialized boutique agency, Wired Island gives us direct access to senior PR professionals who understand the nuances of B2B storytelling and media relations,” said Laura Hindley, Senior PR & Communications Manager at Loftware. “Their experience and industry knowledge make them an ideal partner to help us amplify our message in North America while working seamlessly with our UK team at The Jargon Group.” 

“In today’s environment, earned media is critical for companies to establish credibility,” said Toni Sottak, Principal at Wired Island. “Our team thrives on helping innovative companies like Loftware translate complex and deeply embedded technologies into compelling narratives that resonate with customers, investors, and influencers. Together with The Jargon Group, we’ll deliver an integrated PR program that enhances Loftware’s visibility across global markets.” 

About Wired Island 
Wired Island International is an independent communications agency led by senior professionals with decades of experience in PR, corporate communications, and digital marketing. Since 1998, Wired Island has supported technology companies across semiconductors, photonics, enterprise software, and advanced manufacturing—helping clients launch products, secure funding visibility, and drive thought leadership in competitive markets. The agency provides hands-on counsel and execution, acting as an extension of client teams. 

Visit www.wiredislandpr.com for more information. 

About Loftware 
Loftware is the global leader in product identification. Our cloud-based solutions power real-time collaboration, ensure compliance, improve authenticity, and deliver supply chain traceability from product development to consumer engagement. We provide scalable, data-driven labeling and packaging technologies that help companies boost speed to market, enhance efficiency, and connect physical products to digital experiences. Trusted by global brands and backed by over 40 years of innovation, Loftware supports customers across industries with offices in the US, UK, Slovenia, China, and Singapore. 

Media Contact 
Mandy Townsend, Wired Island International ([email protected])