Prophesee Builds Momentum in Vision Sensors With Sony Partnership
May 16, 2022
Media Relations, News

It has been an exciting six months for our client Prophesee. Last Fall we announced a new round of funding and the launch of Prophesee's first off-the shelf product, the Metavision sensor. Both announcements garnered significant press coverage which we helped amplify via Prophesee social media channels.

In February, continuing to build on this momentum, Prophesee announced a development partnership with Sony that combined Sony expertise in advanced 3D stacking CMOS manufacturing process technology and Prophsee's unique event-based vision technology resulting in the industry's smallest pixel size and highest HDR performance for this type of sensor.

The team was excited to announce this breakthrough, which was presented at a prestigious industry conference, ISSCC, The news that an industry giant such as Sony sought out Prophesee as a partner to expand Sony's presence in the sensor industry, where it already dominates, speaks to the growing status of Prophesee as a leader in vision sensing and processing (which targets industrial automation, robotics, autonomous vehicles and other machine vision-enabled applications). Wired Island worked closely with the client to best communicate this in a way that honored both business' ambitions, the terms of the partnership and Sony's stringent communications guidelines.

Wired Island briefed key trade, tech and mainstream targets and also worked with Sony to pitch a Japanese version of the release to key outlets in the company's home country such as Nikkei. The news was featured in prominent French publications such as Le Figaro and L'Usine Digitale, as well as some top English-speaking outlets such as EE Times, IMVE, IEEE Spectrum, Embedded.com, Electronics Weekly, and Ubergizmo.

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