Back Market is all about saving you money and saving the planet one device at a time. So it's safe to say that the annual Apple events, where the company releases and manufactures millions of new devices, comes with a bit of dismay among the French start-up. However, this year they appeared to not be the only ones. A large chunk of the coverage around the new iPhones was lackluster at best. Back Market came to Wired Island to formulate a plan to give this message legs : The iPhone 6s is still one of the best smartphones around. It contains and represents the last round of real innovation and features we love like a beautiful retina display and camera, touch ID, and a head phone jack. The slowing of innovative feature releases, and rising of iPhone prices, made this a pretty strong argument.

The Wired Island team created a campaign to capitalize on this buzz and messaging around consumers and influencers. In addition to a successful media relations campaign, the team incorporated the #heretostay campaign into Back Market's Twitter content. We convinced the team to pour even more gasoline on the fire with a paid Twitter campaign. With just $100 and supporting video content, impressions nearly doubled for overall tweets compared to the previous month. Average engagement across the campaign was 2.7%, up from 1.2% the previous month. Even with a small paid budget, Wired Island was able to greatly amplify the reach of various well performing #heretostay tweets and the Back Market profile.

With the amount of coverage and conversations around this particular Apple release, Wired Island was able to successfully intertwine Back Market's messaging through a balanced "PRocial" approach. Read more about our social media and other digital marketing services here.