20 August 2021
Social Sampling Improves Data Quality in Consumer Research
Most everyone agrees that timely and targeted consumer research is key to extracting valuable insights that can be critical across all aspects of a business, whether its product development and positioning, marketing and strategy, customer experience and satisfaction, or major company decisions about market expansion, M&A, or corporate transformation.
Read More >27 May 2021
Reaching the Unreachable
The Holy Grail of sampling in consumer research is finding the most relevant and honest participants.
Read More >11 May 2021
11 Ways Tech Teams Can Improve UX When Creating Inward-Facing Software
You have to treat your internal users as if they are customers because, in a sense, they are.
Read More >11 May 2021
If You Want to Gather Insights on Consumers, go Where they Hang Out
There’s an old joke that asks, “Why do people rob banks? Because that’s where the money is.”
Read More >21 April 2021
Social Sampling Opens Up New Channels To Gain Customer Insights
Rodolphe Barrere is co-founder and CEO of Potloc, a market research company pioneering a new approach to extracting consumer insights.
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