Loftware

A global leader in product identification and supply chain transparency

Loftware is a cloud-based solution that powers real-time collaboration, ensures compliance, improves authenticity, and delivers supply chain traceability from product development to consumer engagement. They provide scalable, data-driven labeling and packaging technologies that help companies boost speed to market, enhance efficiency, and connect physical products to digital experiences.

Wired Island, along with our partner in the UK, The Jargon Group, will ensure a consistent global PR strategy while tailoring media engagement to their respective markets

Key Coverage

04 June 2026

The Gap Between Tracking and Execution

Nestlé’s campaign to track a stolen KitKat shows how far product tracking has come. A single candy bar can now be identified, followed For full article

27 May 2026

Artemis 2 should change how we think about supply chains

The Artemis 2 mission has captured global attention for obvious reasons. It signals a return to the moon, reflects geopolitical ambition For full article

22 May 2026

How accessible packaging changes the retail experience

Walk through any store and you'll see QR codes on packaging, connecting shoppers to recipes, promotions and brand information. For full article

15 April 2026

Loftware to Connect Companies with Trading Partners

Loftware launched Loftware Connect, a transformative new platform that’s said to be the first secure, scalable network that connects companies For full article

26 March 2026

Is Supply Chain Volatility Here To Stay?

Driven by factors ranging from geopolitical fragmentation to accelerating technological change, resource and labor constraints, For full article

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From Silicon Valley to tech centers in Europe and Israel to the far reaches of Asia, our clients all share a common goal - to reach technically-savvy audiences. We are delighted to be thier partner.

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