Loftware

A global leader in product identification and supply chain transparency

Loftware is a cloud-based solution that powers real-time collaboration, ensures compliance, improves authenticity, and delivers supply chain traceability from product development to consumer engagement. They provide scalable, data-driven labeling and packaging technologies that help companies boost speed to market, enhance efficiency, and connect physical products to digital experiences.

Wired Island, along with our partner in the UK, The Jargon Group, will ensure a consistent global PR strategy while tailoring media engagement to their respective markets

Key Coverage

01 July 2026

Overheard at GS1 Connect

At this year’s event, the focus was on the National Drug Code Rule, supply chain visibility, RFID applications, and how GS1 standards improve data accuracy For full article

25 June 2026

Connected Supply Chain Platform

Loftware has launched Loftware Connect, a secure, scalable network that connects companies with their trading partners, For full article

24 June 2026

The blind spots in the chip supply chain

The automotive industry has spent the years since the semiconductor shortage pursuing a familiar set of remedies For full article

04 June 2026

The Gap Between Tracking and Execution

Nestlé’s campaign to track a stolen KitKat shows how far product tracking has come. A single candy bar can now be identified, followed For full article

27 May 2026

Artemis 2 should change how we think about supply chains

The Artemis 2 mission has captured global attention for obvious reasons. It signals a return to the moon, reflects geopolitical ambition For full article

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From Silicon Valley to tech centers in Europe and Israel to the far reaches of Asia, our clients all share a common goal - to reach technically-savvy audiences. We are delighted to be thier partner.

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