According to Hootsuite’s latest Digital Statshot Report, more than half of the world’s population is now on social media. Not ever in human history have we had such vast access to information, people, news and interconnectivity. The implications of this are numerous in terms of human communication, how people interact with brands and businesses worldwide and how companies extract consumers’ insights.
When I started building Potloc in 2014, I recognized the power social media had to gather people’s thoughts about what was going on in their immediate vicinity. We helped local businesses identify what offering, location and combination of customer experiences would appeal to their trade area. It didn’t take us long to realize we were sitting on a real gold mine of insights. The samples we were getting through social channels were on point, with relevant respondents answering our surveys with no other incentive than their desire to be part of the conversation. Through testing and trying different approaches, we soon discovered that we could leverage the targeting capabilities social platforms offer to reach any person with a social account, anywhere in the world. This realization allowed us to scale our operation and offer our services anywhere you could find someone “thumbing-up” through their social feed. This approach might seem obvious but the reality is that sampling in social media as a methodology has been largely overlooked as a great way to reach niche audiences and fresh respondents on a global scale.
Synaptics shares are trading sharply higher Wednesday, hitting a new all-time high after Morgan Stanley analyst Craig Hettenbach picked up coverage of the Internet of Things chip specialist with an Overweight rating and Street-high $173 price target.
Biometric devices for consumer authentication on and offline is the most prevalent theme in the week’s biometrics headlines, whether in the form of smartphone-based health passes, new native capabilities on mobile devices, or fingerprint-enabled payment cards.
The year 2020 has hurled unprecedented challenges at us. We have responded with unprecedented changes in the ways we work, study and play. But these changes — substituting connectivity for physical presence — have had massive unintended consequences.
One of the most important consequences has been to move the devices we use (PCs, primarily) off the physical premises of our workplaces and schools, exposing them to whole new categories of attacks. And through the PCs, it has made enterprise and institutional data centers more vulnerable as well. Realizing this stark fact, PC vendors are beginning to appreciate security as a powerful differentiator.
Once, we counted on antivirus software to protect us. But at this new level of risk, antivirus software just isn’t enough. We must take a whole-system approach to defense, from the user to the peripheral devices in the PC to the CPU.
Demand for deep-learning accelerator (DLA) chips, also known as artificial intelligence (AI) processors, continues to be strong in spite of the pandemic. Deep-learning applications are being deployed throughout industry and can be found in everything from data centers to self-driving cars to edge devices, and embedded (IoT) systems. New entrants continue to emerge challenging large chip vendor incumbents in a market that has now topped $7 billion, growing 58% over 2019. A new report from The Linley Group, “A Guide to Processors for Deep Learning,” provides clear guidance on this dynamic market with concise analysis of deep-learning accelerators for artificial intelligence, neural networks, and vision processing for inference and training.
UF Cafe Brings Together Engineers and Designers Working on Physical Unclonable Functions (PUF) to Evolve Security Technology to Meet Wide Range of Market Demands
Intrinsic ID launched PUF Cafe (at www.pufcafe.com), a website dedicated to advancing the state-of-the-art in PUF technology and ensuring it meets the evolving security needs of our data and devices for today and in the future.
Intrinsic ID encourages security professionals from industry and academia, working with or interested in PUF technology, to join the community and help drive the evolution of this important root-of-trust security implementation for a wide range of vertical markets.
An ABI research report, titled 68 Technology Trends That Will Shape 2021, predicts that digital security will be a key area of technology investment for a wider range of markets.
UF Cafe Brings Together Engineers and Designers Working on Physical Unclonable Functions (PUF) to Evolve Security Technology to Meet Wide Range of Market Demands
Intrinsic ID launched PUF Cafe (at www.pufcafe.com), a website dedicated to advancing the state-of-the-art in PUF technology and ensuring it meets the evolving security needs of our data and devices for today and in the future.
Intrinsic ID encourages security professionals from industry and academia, working with or interested in PUF technology, to join the community and help drive the evolution of this important root-of-trust security implementation for a wide range of vertical markets.
An ABI research report, titled 68 Technology Trends That Will Shape 2021, predicts that digital security will be a key area of technology investment for a wider range of markets.
Auto demand rebounded from a coronavirus slowdown for Ford, GM, VW and others, but the industry misjudged supply lines of semiconductors that control engines, airbags, touchscreens
A chip shortage forced Volkswagen to stop production of some bestselling brands; a VW line in Germany last month.
Automakers are beginning to introduce more safety features that can temporarily take over for drivers, and gradually more and more vehicles will be able to drive themselves. However, there’s little clarity for drivers what each feature actually does, when, and under what circumstances. When it isn’t clear who’s responsible for the vehicle – the driver or the car itself – that’s described as “mode confusion.” The concept is well known to aviators, but to hardly anyone else. This week we talk with former Navy pilot and professor of Electrical and Computer Engineering at Duke University, Missy Cummings, about the potential dangers to motorists if automakers fail to plan for mode confusion.
Ceres Holographics in St Andrews is to use Covestro's Bayfol HX photopolymer films for transparent automotive display applications. Ceres uses these films to create specialty solutions with customized holographic optical elements (HOEs) designed to enable a new generation of transparent display applications for automobiles and commercial vehicles.
Bayfol HX film is a transparent thin film featuring a light-sensitive, self-developing photopolymer, that can be used for line-of-sight applications in automobiles and commercial vehicles. Ceres holographic transparent display technology has already been successfully demonstrated in OEM prototypes, enabling full-color display of information on front, side and rear car windows.
"Ceres Holographics has been testing how to harness the unique properties of our Bayfol HX film for holographic transparent display applications for years, and has produced outstanding results," said Yuen-Ling Lok, of Covestro.
"Our digitally-mastered HOEs feature full color and a wide vision field, yielding precision-engineered optical performance and functionality in windscreens and windows at prices that the market demands," said Andy Travers, CEO of Ceres Holographics, in a statement.
Copyright ©2026 | Wired Island PR. All Rights Reserved
Privacy Policy