Wired Island News for 03-16-2018

//Wired Island News for 03-16-2018

Wired Island News for 03-16-2018

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The Future of Public Relations and Social Media

Public relations specialists were some of the first people to embrace the power of social media, and as a result they are often the ones leading the way in the social space, whether they are consulting with clients from an agency point of view or strategizing on an in-house PR team. We interviewed 14 PR pros on the future of public relations and how they see social media changing the industry. We collected their thoughts on how social media will affect the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings, and building relationships. During the past few years, we’ve witnessed a shift towards what some are calling the “Social media release.” Services like PitchEngine, PressLift, PRX Builder, and MindTouch are bringing the press release into the new millennium with embedded multimedia and easy distribution through various channels, including social media and e-mail. “Free measurement dashboards will also be winners. Right now, there are a few ways to measure mentions of your brands for free, but they are extremely limited in how much and what you can measure at one time. You can pay thousands of dollars per month for a nice platform to measure your brand on the social web, but most smaller brands and small businesses can’t afford that. I think if someone develops a more sophisticated social media and PR measurement and monitoring dashboard and offers it for free, that will be a rock star tool.” While PR pros are experiencing lots of successes with social media as is it today, our experts pointed out quite a few limitations with the current offering of social platforms that will need to be worked out for continued adoption, understanding and success across the industry. “Social media provides a lot of information, but it’s also imperfect data,” said Chuck Tanowitz, founder and principal at PR and social media firm Fresh Ground. Social Stream Aggregation: Nicole VanScoten, a public relations specialist at Pyxl, believes that the future of PR is all about a one-stop social dashboard for easy social media management. Our PR experts agreed and emphasized the fact that personal relationships will continue to propel the bond between social media and PR. Dave Delaney, social media coordinator at Griffin Technology explained, “Today, not only can we send a press release to a valuable group of media contacts, but we can now take that message wider using social media. Whether our communication is a press release, blog post, or a tweet, the important thing is remaining relevant and engaging our friends, fans and followers.” Let us know what you think about how social media is affecting public relations, and what might be in store for the future, in the comments below.

Keywords: [“social”,”media”,”release”]
Source: https://mashable.com/2010/08/16/pr-social-media-future

The Future of Public Relations and Social Media

Public relations specialists were some of the first people to embrace the power of social media, and as a result they are often the ones leading the way in the social space, whether they are consulting with clients from an agency point of view or strategizing on an in-house PR team. We interviewed 14 PR pros on the future of public relations and how they see social media changing the industry. We collected their thoughts on how social media will affect the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings, and building relationships. During the past few years, we’ve witnessed a shift towards what some are calling the “Social media release.” Services like PitchEngine, PressLift, PRX Builder, and MindTouch are bringing the press release into the new millennium with embedded multimedia and easy distribution through various channels, including social media and e-mail. “Free measurement dashboards will also be winners. Right now, there are a few ways to measure mentions of your brands for free, but they are extremely limited in how much and what you can measure at one time. You can pay thousands of dollars per month for a nice platform to measure your brand on the social web, but most smaller brands and small businesses can’t afford that. I think if someone develops a more sophisticated social media and PR measurement and monitoring dashboard and offers it for free, that will be a rock star tool.” While PR pros are experiencing lots of successes with social media as is it today, our experts pointed out quite a few limitations with the current offering of social platforms that will need to be worked out for continued adoption, understanding and success across the industry. “Social media provides a lot of information, but it’s also imperfect data,” said Chuck Tanowitz, founder and principal at PR and social media firm Fresh Ground. Social Stream Aggregation: Nicole VanScoten, a public relations specialist at Pyxl, believes that the future of PR is all about a one-stop social dashboard for easy social media management. Our PR experts agreed and emphasized the fact that personal relationships will continue to propel the bond between social media and PR. Dave Delaney, social media coordinator at Griffin Technology explained, “Today, not only can we send a press release to a valuable group of media contacts, but we can now take that message wider using social media. Whether our communication is a press release, blog post, or a tweet, the important thing is remaining relevant and engaging our friends, fans and followers.” Let us know what you think about how social media is affecting public relations, and what might be in store for the future, in the comments below.

Keywords: [“social”,”media”,”release”]
Source: https://mashable.com/2010/08/16/pr-social-media-future

2018-03-16T20:54:14+00:00 March 16th, 2018|