Wired Island worked with Cortus on two key projects to help increase the company’s presence in the United States. The Cortus 32-bit architecture delivers both silicon efficiency and very low power consumption, making it ideal for traditional markets such as touchscreen controllers, automotive and video processing as well as the new wave of smart, embedded SoC applications such as smart sensors, smart cards and wirelessly connected devices.
Wired Island leveraged its industry experience and relationships with key influencers to help Cortus establish credibility and exposure in the U.S. We helped with message development, fine-tuning of the PR materials and media relations. We introduced Cortus to 85 key influencers and conducted 14 briefings. The results exceeded all expectations. The new cores were well-received by the US press and analyst community and have positioned Cortus as a company to watch, especially as the emerging IoT and wearables markets take off and create an even greater need for low-power, high volume embedded processors.
In addition to 15 articles appearing in trade publications in the US, Cortus positioned itself as a company to watch and is no longer considered one of the best-kept secrets in the microprocessor world. Key coverage included: Compact 32-bit Cores Target IoT and Wearables, Electronic Design; Is It Time for Post-‐ARM Already?, EE Journal; Cortus challenges ARM in IoT processor cores from Re-Think Wireless; and Cortus to Target Security to Win 32-‐Bit Processor Race, from EE Times.