CEVA's technology can be found in the new Apple iPhone
CEVA supplies DSP IP to a whole range of companies who want to incorporate that type of functionality into an SoC. Its technology has found its way into countless wireless and consumer devices and it is the classic ‘ingredient brand.” For those of you who know the semiconductor IP space, CEVA is, in many ways, the ARM of DSP.
Case in point: CEVA is embedded in the latest baseband chips from Infineon which can be found in the latest iPhone from Apple. And while Apple gets more than its share of headlines in the cell phone markets, the reality is CEVA’s technology can be found in all of the top 5 handset makers products (of which Apple is not one – Nokia, LG, Samsung, Motorola and Sony Ericsson are, though).
CEVA’s latest push is into the LTE (long term evolution) market, which is essentially everything beyond current 3G capabilities in terms of wireless connectivity. It’s being driven by our insatiable appetite for mobile content. CEVA’s CEVA-XC processor is a kick-ass, state of the art architecture that is designed specifically for LTE applications. It combines high performance with low power consumption – ideal for the latest gadgets being dreamed up in Tokyo, Taiwan, Seoul… and Cupertino. The whole CEVA story is a great one and much of it can be found in the latest customer newsletter.
Wired Island has worked with CEVA for several years and it currently putting the finishing touches on a new web site design for the DSP IP leader. We’ll let you know when it goes live.